Creating a website for an anti label

Year
2019
Role
Lead Designer
Company
RMA
Creating a website for an anti label

The marketing website for a disruptive, counter-culture record label, the Rebel Music Alliance. The site was aimed at creatives to maintain the mystique of the label, and reinforce the non-traditional brand elements.

My role

My partners at creative agency, BRDDG, and I worked with RMA to come up with a concept website for their record label business. We opted to make an interactive 8-bit game with the visitor playing as the ‘dark unicorn’, a representation of the mystique surrounding their brand. Each section of the site was broken up into rooms for the visitor to explore, as well as a chat bot for people to register their interest.

Responsibilities

UI/UX design
Product management
Vendor management
QA testing

Product previews