An online school for creatives

Year
2012
Role
Product Lead
Company
Bethel Music
An online school for creatives

Award winning record label Bethel Music launched WorshipU, a custom education platform to distribute content from their summer school to students across the world, year round.

My role

I helped found this new business vertical alongside the CEO of Bethel Music, contributing to all business functions with a deep focus on the product, and delivering an exceptional experience. I worked cross functionally to organize content, and curriculum creation with multi-media teams, and teaching instructors. Particular emphasis was given to adapting the existing physical school experience in a way that would translate effectively to a digital format.

Responsibilities

Business development
Fund raising
User research
UI/UX design
Product management
Vendor management
Content project management
Recruitment

Product previews